G4 Canada launches new Leo Laporte show - The Lab with Leo Laporte premieres on April 23, 2007

 

For immediate release

April 10, 2007 – Toronto, ON – Canada is pleased to announce the launch of a brand new technology show – The Lab with Leo Laporte. Premiering on Monday April 23, 2007 at 6:00 p.m. ET/PT and again at 9pm ET/PT, the one-hour show will air daily on Canada and the How To Channel in Australia. The Lab incorporates the latest tech trends with product reviews and advice, while demystifying everyday technology headaches.

An icon within the tech community, host Leo Laporte will continue to help viewers with their computer troubles and gadget questions. His internationally popular brand of tech knowledge appeals to technology enthusiasts of all levels, from novice to tech savvy. The show will also draw on special guests to play an active role in the explanations and demonstrations while assisting Leo with viewer’s queries. With the use of Skype, viewers are encouraged to converse with Leo via webcam, essentially making them a physical presence within the show.

The first season will feature some exciting visits from old friends and tech experts to bring viewers the most up-to-date information on the hottest technology trends. Leo’s former co-host Cat Schwartz will be stopping by to share new ways of using Skype for video conferencing and will show off some cool new gadgets for kids. Chris Pirillo will also be back for a couple of episodes to share the perils of online dating and to walk viewers through Undo.tv.com. CEO of Nettwerk Music Group, Terry McBride; hosts of Tiki Bar TV, Jeff MacPherson and Kevin Gamble and computer fanatic Steve Gibson are also among the special guests invited to join Leo in The Lab.

The Lab with Leo Laporte prides itself on being an active working environment, allowing viewers to see what happens on both sides of the camera,” said Tom Ayley, General Manager, G4 Canada. “The Lab strives to be the best source on television for honest, intelligent and entertaining tech information and is the one show viewers need to keep up with the digital revolution.”

 

Andrea Gagliardi
Dir. of Public Relations & Consumer Mktg
Rogers Media Television
OMNI 1&2, G4, The Biography Channel

545 Lakeshore Blvd W.
Toronto, On M5V 1A3
andrea.gagliardi@rci.rogers.com

 

 
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About G4 in Canada
G4 Canada (formerly TechTV Canada) launched in September 2001. G4 is the one and only television station that is plugged into every dimension of games, gear, gadgets and gigabytes. Owned Rogers Media Inc., the channel airs more than 24 original series. G4 is available on digital cable and satellite. For more information, see www.g4tv.ca.