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Charities win big at Microsoft opening

Nov 20, 2014

By John Powell - G4 Canada

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Charities win big at Microsoft openingMicrosoft is once again at the Centre of it all.

With hundreds of die-hard fans lined up from one end of the mall to the other, the technology giant opened its ninth retail store in Canada at The Eaton’s Centre in downtown Toronto.

It wasn’t only consumers though who benefitted from the opening day deals as Microsoft took the opportunity to lend their much-needed support to local charities.

“I want to thank everyone from coming out and celebrating with us,” said Janet Kennedy, the President of Microsoft Canada. “As part of our opening celebrations, Microsoft is excited to strengthen our ties with community and give back.”

Charities win big at Microsoft openingMicrosoft donated $875,000 to The Ontario Science Centre, $35,000 to Ladies Learning Code, $60,000 to Youth Employment Services , and $30,000 to The Peer Project.

The Ontario Science Centre is a cultural tourist attraction that prides itself on interactive experiences involving science and technology. Ladies Learning Code is a Canada-wide not-for-profit group that works to empower beginners to feel comfortable learning about technology. Youth Employment Services is a non-profit organization assisting disadvantaged and vulnerable youth in becoming more self-sufficient. Targeting at risk or newcomer children in Canada, The Peer Project provides an important peer mentoring service to the community.

Charities win big at Microsoft openingThere are 109 Microsoft stores across the U.S., Canada and Puerto Rico offering consumers everything from Xbox gaming consoles to Windows PCs, tablets and phones.

The celebrations will continue this evening at the new store with an Xbox One event featuring former Toronto Maple Leaf, Tie Domi matching his Xbox One gaming skills against members of the public.

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G4 Canada (formerly TechTV Canada) launched in September 2001. G4 is the one and only television station that is plugged into every dimension of games, gear, gadgets and gigabytes. Owned Rogers Media Inc., the channel airs more than 24 original series. G4 is available on digital cable and satellite. For more information, see